Managing Services

By (author) Nankervis Alan (Curtin University of Technology Perth)
By (author) Miyamoto Yuki (Curtin University of Technology Perth)
By (author) Taylor Ruth (Curtin University of Technology Perth)
By (author) Milton-Smith John (Curtin University of Technology Perth)

Publisher:: Cambridge University Press

Binding:: Paperback / softback (378 pages)

Date:: Oct 01, 2005

ISBN:: 9780521606516

Dimensions:: 247 x 177 x 22mm

Weights:: 681g.

Description:

This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.

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Managing Services

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