Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

By (author) Brown Clifford W.
By (author) Powell Lynda W.
By (author) Wilcox Clyde

Publisher:: Cambridge University Press

Binding:: Paperback / softback (200 pages)

Date:: Jul 01, 1995

ISBN:: 9780521497800

Dimensions:: 229 x 152 x 12mm

Weights:: 300g.

Description:

Brown, Powell and Wilcox analyse the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. The differences between direct mail and personal solicitation networks, and how candidate resources dictate the use of specific soliciation methods are also explored.

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Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

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